The Digital Debate
The debate surrounding the arrival of the digital technology continues dividing opinion within the music industry. Some say that it has sounded the death knell for vinyl, and certainly,
there can be no disputing the impact downloading has had on physical sales.
Our own considered opinion is that we continue to extol the virtues of vinyl as our primary focus, yet, there is evidence to suggest that the two competing formats can in fact co-exist.
Over time this will develop into two distinct markets for the same product, and on that basis alone, makes it an idea worth pursuing.
That is possible, but to allow vinyl to retain it’s edge, and for it to remain relevant, it makes sense for vinyl release date to be scheduled before their digital counterparts.
Vinyl would then revert to the role of the early DJ promo, causing a buzz around the track, which could then be maximised following release for download sites.
To this end, we have allied ourselves with one of the globe’s foremost digital experts, who boast not only an impressive spread across the key digital stores and outlets, but also great bargaining
power at these outlets, with a tailor made promo service where required. They cover every aspect of digital distribution, from single/ album releases, to compilations, sync licences and mobile ring-tones.
They have almost complete coverage of today’s digital market, and always with an eye on what tomorrow may bring.
They continue sourcing new portals each month, so offer fantastic exposure and transparency to see how your releases are selling world-wide. They are at the forefront of developing new distribution
channels, so get onboard and take a ring-side seat as the digital evolution continues unfolding.
For labels interested in how we could develop, or improve your digital strategy, email info@primedirectdist.co.uk for further details
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